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Alice Murray

Alice Murray

Alice Murray, BA: Alice Murray received a bachelor’s degree in marketing with a focus on human services and social impact from the George Washington University. She has spent over a year working at ICF as a digital communications specialist, where she works on the social media strategy for public health messaging initiatives. Her professional focus is on data-driven social media management and outreach. She is particularly interested in how data and analytics can shape the communications field through strategic content creation, applied statistical modeling, and principles of social marketing.